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PlatPhorm Podcasts | Public Media Library

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#105 - Reham Fagiri and Kalam Dennis

Y Combinator Startup Podcast

Reham Fagiri and Kalam Dennis are the founders of AptDeco , where you can buy and sell used furniture. They were in the YC Winter 2014 batch and you can find them at AptDeco.com . The YC podcast is hosted by Craig Cannon . *** Topics 0:21 - What is AptDeco? 1:06 - Why did Reham and Kalam start it? 2:51 - Were they considering other ideas? 5:06 - How did they prepare to start AptDeco after business school/the corporate world? 6:21 - Getting over the fear of starting 9:21 - Communicating that they're starting something to friends and family 14:21 - Starting a startup after business school 17:21 - Helpful learnings from a more traditional business education 27:21 - Early models of AptDeco vs today 31:51 - AptDeco's customers 34:06 - Brands and customer acquisition 38:46 - Learning how to do delivery 42:06 - Deciding not to warehouse furniture 43:51 - Ideas that didn't work and some that worked on the second attempt 48:21 - Analytics 50:51 - Being a NYC company in YC 52:11 - How to make the most of YC

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